Did you ever think you'd try a soap advertised as 18 in 1? Well, neither did I...
the ask:
GET: Single people seeking social approval (whether they like it or not)
WHO: Were told & believe that combo hygiene products are a bad look
TO: Buy Dr. Bronner's 18-1 Soap
BY: Showing that social approval belongs to those who make looking good, look easy.
In the midst of life's chaos, young singles want to look effortlessly put together.
the insight:
the idea:
Being ready isn't loud, it's obvious. Something small comes up? You want to keep it small.
Dr. Bronner's shows up before the headline moment: the handshake, the date, the laundry chair, that retainer you suddenly remember, and even the toothpaste you swore you packed. With Dr. Bronner's , it's "No Big Deal."
CLASS
YEAR
TEAM
ROLE
Advertising Portfolio Development I
Spring 2026
Natalie Paulus, Emily Happel, Troy Phay
Research, Insight Development, Executions, All Mockups