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P-Touchcube + classroom
Background:
Teachers, especially language teachers, need simple ways to make vocabulary feel active, visible, and part of the classroom.
The Ask:
Show how Brother P-Touch Cube Plus helps teachers create traditional and bilingual labels, and visual learning moments in seconds.
Core Insight:
Teachers can't make vocabulary stick from one lesson alone. It needs to show up throughout the day.
Opportunity:
Position P-Touch Cube Plus as a tool that turns the classroom into a repeatable language learning environment.
Big Idea:
Turn the Classroom Into a Lesson.
P-Touch +small business
Big Idea:
Opportunity:
Core Insight:
The Ask:
Background:
Small business owners put craft into every order, but custom packaging can be costly, slow, and inflexible.
Show how Brother's P-Touch helps bakers create customizable labels for boxes, bags, ingredients, and branding.
Generic packaging can undersell the care behind handmade products.
Position the P-Touch as an easy way to create custom-looking packaging on demand.
Fresh Branding, Made to Order.
INTERNSHIP
YEAR
TEAM
ROLE
The EGC Group
Summer 2025
Myself, Account Supervisor - Tina Zhen, VP, Creative Director - Rich DeSimone, + Camera Crew
Creative Brief Development, Prop Selection + Setup, Hand Modeling
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